"This partnership agreement is the result of the joint desire of CSKA and Ammer Card to adopt technology and innovation in order to improve the experience and engagement of fans in Bulgarian football. Ammer Card is a secure, reliable and easy-to-use digital wallet created by Ammer Technologies AG, a Swiss company with a solid reputation for developing innovative Web3 products and services," said the club.
Those new products include a CSKA Coin, a digital currency allowing fans to receive club rewards and bonuses, including match tickets, exclusive access to players and selected services and products provided by club partners.
Comment Dobrin Gionov, СEO of CSKA 1948, comments: "Signing a partnership with Ammer Card is definitely a step forward towards the digital development of our club. In the face of Ammer Card, we see the right partner that will help us achieve digital innovation and success, as well as assist us with creating mutual services and products, which will add value for our fans, football players, staff, sponsors and partners."
We are thrilled to welcome Ammer Card in our RED Family and set the beginning of a very meaningful and promising partnership for our favorite club!"
Victor Ammer, CEO and founder of Ammer Group AG, added: "Our partnership with CSKA stems from sharing a common vision – the transformative power of technology, and specifically Web3, in reshaping the sports world. Web3 technology has the potential to not only unlock the innovative, but also create a deeper connection between fans of different age groups with their favorite club. It is an extraordinary honour and responsibility for us to be the Official Technology Partner of CSKA. We believe this is the beginning of an exciting challenge that will turn into a successful partnership."